Kathy Hendershot

Hi- I'm Kathy Hendershot and I help business owners learn to use the web to build their businesses.

Kathy Hendershot is the founder of Virtual Impax. In 1994 she taught herself to code in HTML. That hobby quickly turned into an obsession which lead Kathy to leave her position as a sales manager at a local radio station to launch Virtual Impax in 1997. Today - the internet IS advertising so Kathy's career has gone "full circle". In 2006, Kathy Hendershot wrote the book Beyond the Niche in which she shares the "why" behind her incredibly successful advertising strategies. These strategies work equally well on the web as well as off the web.